Radix Lawn Care wanted to elevate their visual presence with a fresh, modern identity that reflected their mission of using natural, sustainable solutions to promote healthier environments and vibrant communities. I led the art direction and managed creative execution through a contractor while designing all of the marketing collateral myself.
The main challenge was finding the balance between a bold, strong name and a friendly, approachable aesthetic. The result was a cohesive, nature-inspired brand system that gave this new startup a confident, professional presence in a competitive market.
Logo Design: Brennan Rooks
