Finally Home is on a mission to make sustainable homeownership more accessible through education, resources, and trusted guidance for first-time buyers. As the brand evolved, they needed a refreshed identity and creative system that could feel welcoming, clear, and empowering for people navigating a complex process.
As creative lead, I guided the rebrand for Finally Home as well as their nonprofit partner, Avenues for Hope. I also directed a six-part educational video series focused on the first-time homebuyer journey, leading the ideation and conceptual development to turn a detailed process into approachable, engaging storytelling. The result was a cohesive, people-first brand presence across visual identity, nonprofit messaging, and video that supports homebuyers.
