Alpine Pantry, a local restaurant in McCall, Idaho, needed a refreshed brand identity that captured the warmth of their community and the scratch-made spirit behind their food. The goal was to create a visual system that felt welcoming, memorable, and rooted in the mountain town experience.
I led the rebrand through logo development, menu design, marketing collateral, and merchandise. The logo features two pine trees holding hands beneath the sun, symbolizing Alpine Pantry as a gathering place full of good vibes and shared meals. The simple styling paired with gritty texture reflects both the rugged mountain community and the handcrafted quality of their cuisine.
